PSQ Holdings, Inc. (“PublicSq.”) has commercially launch —through its wholly-owned subsidiary EveryLife—its first direct-to-consumer product offerings, a line of premium baby products, including diapers and wipes, dedicated to celebrating and protecting the miracle of every life. The brand firmly believes that every individual, regardless of their background, socioeconomic status, or circumstances of conception, deserves love, support and the right to life.

“The launch of EveryLife marks an exciting milestone for PublicSq. As the nation’s leading values-aligned marketplace for pro-family businesses and consumers, we have heard clearly through searches on the PublicSq. platform that two of the products our customers are seeking the most are diapers and wipes, a market that, in the U.S. alone, represented more than $7 billion in aggregate product sales in 2022. We believe the major incumbents in this industry aren’t speaking to the values of a significant number of Americans, so we have created a brand that will,” said Michael Seifert, CEO and founder of PublicSq. “Through our growing line of direct-to-consumer brands, we are empowering millions of families to make a positive impact, support the values that our business is built upon, and ensure that for every product, there’s a patriotic, pro-family option.”

EveryLife distinguishes itself in the market by championing parenthood and safeguarding life. The company’s commitment to the well-being of babies and their families is evident in its meticulous selection of clean ingredients for its diapers and wipes and prioritization of the use of safe, chemical-free materials that do no harm to a baby’s brain and development.

“We started our journey with input from a small group of parents who are passionate about our faith, our families, and the inspiring stories of expecting parents who boldly chose to protect the lives of their babies,” says Caroline Carralero, CEO and co-founder of EveryLife. “Our dedication lies in creating the highest quality, clean baby products on the market at an accessible price point. In addition to our product standards, we are equally passionate about providing resources to expectant parents, empowering them to choose life. The community we’re building aligns perfectly with PublicSq.’s mission and values, and we’re proud to provide this solution to its consumers.”

EveryLife’s dedication to protecting life extends beyond product formulation. The brand actively supports causes that advocate for parenthood and the preservation of innocent life. To further their mission, EveryLife intends to proudly donate a portion of its proceeds to life-affirming organizations such as LiveAction and Save The Storks, among others. EveryLife aims to provide expectant mothers with the necessary support and resources that help them make the brave and bold decision to choose life, especially in the most challenging situations.

“The greatest joy in my life is being a father to three amazing children,” added Nick Ayers, the co-founder of EveryLife. “We are launching this company to give voice to the millions of Americans who truly cherish every life, consider it a gift from above, and want to do business with a company that shares their values.”

In contrast to major baby brands that endorse and financially support abortion, EveryLife firmly believes that consumers deserve the option to align their purchasing power with businesses that share their values. By choosing EveryLife, consumers can actively support pro-life initiatives while providing their families with high-quality baby products.

July is a significant month for PublicSq., as it works toward completion of its previously announced proposed business combination with Colombier Acquisition Corp. (NYSE: CLBR), as a result of which PublicSq. expects to become a publicly traded company listed on the New York Stock Exchange and ring the opening bell on July 20th.

To learn more about EveryLife and join the movement, visit the official website at www.everylife.com.